“When spring came, even the false spring, there were no problems except where to be happiest. The only thing that could spoil a day was people and if you could keep from making engagements, each day had no limits. People were always the limiters of happiness except for the very few that were as good as spring itself.”
― Ernest Hemingway,
I love spring! Actually, who doesn’t? My spring is always associated with lots of elegant and fresh flowers. I like to see flowers everywhere around me: on the streets, in the house, on my cloths, on my jewelry. The Ocean Jewels Spring 2017 campaign has a very strong floral theme that is reflected both in our marketing materials, as well as our store. I have been inspired by the amazing weather as well as by all the blossoms around me. In these moments I cannot help but feel extremely fortunate to live by the beach and enjoy the beauty of the spring so early in the year.
The jewelry represented on our posters have substantial floral elements that seemed to be loved by so many. This year, we are all about heavier jewelry pieces that can be easily noticed and admired by the strangers.
“It’s spring fever. That is what the name of it is. And when you’ve got it, you want—oh, you don’t quite know what it is you do want, but it just fairly makes your heart ache, you want it so!”
― Mark Twain